Toward Superbug-Free SocietiesImpact at a glance
Beneficiaries
6,650
70% community members, 30% healthcare providers
Engagements (2016–2022)
850,000
324,000 total views
Awareness campaigns
7
Riyadh, Dammam and Jeddah
Conferences
8 global · 4 local
UNDP, UNFPA, Youth Assembly, Georgetown
Media coverage
80+
TV, radio, press and reports
E-campaign reach
18,930
Videos reached 25,000 members
Who benefited
Activities and results
Field awareness campaigns
7 documented campaigns reaching more than 6,650 community members across Riyadh, Dammam and Jeddah, including KSAU-HS, Imam Abdulrahman bin Faisal University, National Guard Hospital and Dr. Sulaiman Al-Habib Hospitals.
International conferences
8 global and 4 local conferences with 2,784 targeted audience, including UNDP 2020, UN Public Fund in Morocco and Tunisia 2018–2019, UN Youth Conference New York 2018, Change Makers Dubai 2017, Georgetown University 2016 and SCFHS Riyadh 2017.
Electronic campaigns (E-Camp)
More than 42 infographics and 15 videos including short films, animations and documentaries, with over 850,000 views and engagements between 2016 and 2023, plus a website and an iOS surveillance application.
Media coverage
More than 80 international and local coverages including Reuters/Zawya (UAE), Startup Magazine (Bahrain), Al-Rased on Al-Ekhbariya, Rotana Khalijiya, Al-Arabiya, Saudi Gazette, Sabq, Al-Watan, Makkah Newspaper, Arab News and University Pulse Magazine.
Documented campaigns
| Campaign | Partner | Location | Date | Reach |
|---|---|---|---|---|
| SAIR for you (ساير لأجلك) | Imam Abdulrahman bin Faisal University — SAIDAL Club | Eastern Province, Dammam | 24 March 2017 | +500 |
| Trilogy Event | College of Pharmacy & College of Applied Medical Sciences | Central Region, Riyadh | 27–30 November 2017 | +1,000 |
| SAIR Corner | Saudi Commission for Health Specialties | Central Region, Riyadh | 23–25 April 2017 | +2,000 |
| World Antibiotic Awareness Week (WHO) | Dr. Sulaiman Al-Habib Hospital, Arryan | Central Region, Riyadh | 27 November 2016 | +1,500 |
| Superbugs Awareness Campaign | National Guard Health Affairs | Central Region, Riyadh | 28 November 2016 | +150 |
| SAIR for you (حملة ساير لأجلك) | King Saud bin Abdulaziz University for Health Sciences | Central Region, Riyadh | 27–30 November 2016 | +1,000 |
| Oral awareness and education | Saudi Commission for Health Specialties | Central Region, Riyadh | 3 April 2017 | +500 |
Programme priorities
Identity and dynamics
SAIR is identified as a transnational association related to an enterprise.
Situational analysis
Studying the status quo of AMR action locally, regionally and globally with internal and external audits.
Data collection
Data collected and managed according to best practice in data management.
Strategic planning and management
Communication and marketing planning executed in parallel with specific, timely and feasible KPIs.
Collaborations
Willing collaborators supporting the programme logistically and financially.
Services and products
Services and products polished to meet market needs, with communities of interest and practice.
Areas of action
Awareness
On-site and electronic campaigns raising awareness among community members.
Advocacy
Empowering youth and women in AMR and pressing demands for better health.
Stewardship
Optimal stewardship programmes linking patients, clinicians and facilities.
Biotechnology
Better execution of biotechnology across healthcare, agriculture and environment.
Artificial intelligence
Machine learning and deep learning applied to the AMR field.
Research
Quantitative and qualitative studies with classification of analytic and descriptive designs.
Collaboration
All concerned entities working together on one platform.
Governance & control
One framework across MOH, NGHA, MEWA and SFDA, following the WHO–FAO–WOAH model.
Public policy
Policy-making standards assisting government, public and private sectors to reduce disease burden.
Surveillance
Active and passive surveillance ensuring data are available through community and hospital engagement.
Identified challenges
Expected outcomes
- Raising awareness of antimicrobial resistance and opening horizons for youth and women in civic engagement.
- Raising gross domestic product by improving quality of life and productivity and reducing unjustified waste of health resources.
- Reducing the local and global burden of disease, lowering morbidity, mortality and disability-adjusted life years while raising quality-adjusted life years.
- Improving healthcare practice towards a developmentally, healthily and economically sustainable society.
- Providing research and training opportunities for healthcare providers and students across the region.
Recommendations
- 1Potentiate evidence through research development and data monitoring of risk analysis and stratification, especially for foodborne antimicrobial resistance.
- 2Implement an effective surveillance system that is active, sentinel and AI-supported.
- 3Set up community health needs assessments covering perceived, expressed, absolute and relative needs.
- 4Expand knowledge through professional education, clinical training and laboratory apprenticeship.
- 5Reduce disease burden by ensuring antibiotics are prescribed following rapid and efficient diagnosis.
- 6Build globally driven national guidelines for the most pressing resistance priorities.
- 7Strengthen open access to surveillance data and sharing between national and international efforts.
- 8Coordinate one governance framework across MOH, NGHA, MEWA and SFDA, aligned with the WHO–FAO–WOAH model.